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The humble origins of SaaStock, Europe’s B2B SaaS conference

Humble origins have grand aspirations — and Alex Theuma’s vision for SaaStock is no different. Ed spoke with Alex about leaving B2B Sales to start an independent SaaS community, SaaScribe. SaaScribe’s success fostered plans for this great event, but launching a conference from scratch is far from easy.

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The ChartMogul team: Meet Ingmar

This week we chatted with Ingmar, our Director of Customer Success. His work for Zendesk and other passion projects have taken him around the world, but for now he’s settled back in his home country to help build ChartMogul. Take a look at our evening by the Wasserturm Prenzlauer Berg, Berlin’s oldest water tower.

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How subscriptions conquered our world (and why we let them)

We’re well into the Age of the Subscriber, a new consumer who has the ability to subscribe away nearly every facet of their lifestyle. What made this generation so ripe for the subscription services craze? An in-depth look at pop cultural and consumer trends reveals how we got hooked — and why we stay.

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Make Metrics Meaningful: how each team relates to MRR

Founders and executive teams all follow the vital business KPIs, of course. But how do other team members relate to over-arching metrics like MRR? Drawing the connection between individual contributions and MRR helps each employee understand their impact and create a data-driven culture.

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Thinking beyond User Experience with David Okuniev, Co-founder of Typeform

Typeform has changed the way many of us think about capturing information from other people. With a vision of making things “a little more human”, it’s clear that David Okuniev and his team at Typeform run a truly product-focused business. But what is Human Experience? And why do we all need to think much bigger than UX, when it comes to creating a great experience for customers?

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The ChartMogul team: Meet Annie

This week get to know Annie, our Content Manager. She came to Berlin from Texas, by way of a quick tour in Southeast Asia. We spent the morning chatting in the funky community gardens of Tempelhofer Feld.

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