Customer onboarding for B2B SaaS can take a variety of different forms with a variety of different content. But there are some grounding principles and key tactics that you should definitely consider incorporating into your own user onboarding process.

We brought you coverage throughout the day of the SaaStock conference in Dublin, Ireland. The day was packed with talks, break-out sessions and insights from thought leaders across the SaaS space, and we were on the ground to bring the best of them to you.

You don’t need to look far to see that there’s a conference targeted to virtually every business discipline and category today. Events are booming in 2016, and communities are seemingly engaging more offline than online. I want to take a look at why that could be.

The Connect Ventures team certainly knows how to identify a passionate, product-driven business. Managing Partner Pietro Bezza spoke to Ed about how he sees the role of a product-focused, early stage VC in the SaaS space and the key qualities he really looks for in founders.

SaaStock is upon us! The European SaaS event of the year is packed with talks and workshops. But which ones are essential? Here’s my rundown of the sessions you REALLY shouldn’t miss (and some further reading to tide you over in the meantime).

I spoke to Tope about why the freemium SaaS model has been key to the product’s success so far, how the most important acquisition channel for Calendly is the product itself, and how he maintains focus as CEO of the business.

Often the more mundane-sounding features mask the potential to deliver great value for customers. I’ll try and explain why I think this new ability to merge customers in ChartMogul is so important.

Pitching is often viewed as an art that requires a deep knowledge of psychology, language and empathy for success. While a few people seem to have a natural ability to quickly get on the same level as an audience and lead them through a well-structured, paced pitch, for most of us it’s a case of “Do it a million times until you find a way to increase your success rate”.

Humble origins have grand aspirations — and Alex Theuma’s vision for SaaStock is no different. Ed spoke with Alex about leaving B2B Sales to start an independent SaaS community, SaaScribe. SaaScribe’s success fostered plans for this great event, but launching a conference from scratch is far from easy.

Why you should think carefully about mixing social media and writing responsibilities amongst your Content Marketing team…

This week we chatted with Ingmar, our Director of Customer Success. His work for Zendesk and other passion projects have taken him around the world, but for now he’s settled back in his home country to help build ChartMogul. Take a look at our evening by the Wasserturm Prenzlauer Berg, Berlin’s oldest water tower.

Usage-based pricing may not be the obvious way to bill your customers, but if your product has certain characteristics you may want to consider such a model…

We’re well into the Age of the Subscriber, a new consumer who has the ability to subscribe away nearly every facet of their lifestyle. What made this generation so ripe for the subscription services craze? An in-depth look at pop cultural and consumer trends reveals how we got hooked — and why we stay.

Founders and executive teams all follow the vital business KPIs, of course. But how do other team members relate to over-arching metrics like MRR? Drawing the connection between individual contributions and MRR helps each employee understand their impact and create a data-driven culture.

The effects of annual billing are largely positive for the subscription business model. However, there are some reasons or circumstances where a SaaS business might not find annual billing so convenient.

Typeform has changed the way many of us think about capturing information from other people. With a vision of making things “a little more human”, it’s clear that David Okuniev and his team at Typeform run a truly product-focused business. But what is Human Experience? And why do we all need to think much bigger than UX, when it comes to creating a great experience for customers?

This week get to know Annie, our Content Manager. She came to Berlin from Texas, by way of a quick tour in Southeast Asia. We spent the morning chatting in the funky community gardens of Tempelhofer Feld.

Are you getting the most value out of the content you invest in? Let’s take a look at some of the ways you can use content to boost your Customer Success efforts.

Many subscription services offer a discount if the customer signs on to an annual contract. What does the subscription business gain from the yearly commitment, as opposed to standard monthly payments? Read on to learn about the benefits and challenges of annual billing.

Developers building on the Node environment can now integrate and interact with ChartMogul more easily than ever, with our new Node.js client library. Get started with it today!