This week in our Tips and Tricks series, we take a look at how time to convert to a paid account can have an impact on the eventual churn rate among paying customers.

We have all the data and insights, so why can’t we be better at calculating churn risk? This first part looks at some of the data points and leading indicators of churn we can use to piece together a better prediction tool.

This week on SaaS Open Mic, I talk to Entrepreneur, Investor and Drift CEO David Cancel. We chat about why he thinks buying business software sucks, how he measures success at Drift and where he looks for inspiration for his work.

In this week’s edition of Tips & Tricks, we take a look at one of many ways to make cohort analyses actionable, digging deeper into user acquisition.

We analyzed over 100 B2B SaaS Pricing pages to look at the trends, standards and innovation in one of the most important parts of any SaaS website. See the full-length screenshots, take a look at the data and browse through our findings!

We’re excited to announce our partnership with subscription billing provider Vindi – giving Vindi customers access to the full ChartMogul suite of analytics and tools for building a better subscription business.

Freemium models are not all equal. Here’s what you should consider before you dismiss introducing a free plan for your business.

Tips & Tricks part two: We look at plan groups in ChartMogul – a simple feature that unlocks some powerful insights when segmenting your data. Many subscription businesses have a complex structure of payment plans, and it can be useful to use plan groups to simplify this.

How do you measure the success or effectiveness of content? It’s time to address the single most common marketing question we get.

Introducing Tips & Tricks: A series of short articles help you realize the potential of your subscription data with ChartMogul. Join us every week for new ways to understand your customers and grow your business.

Closed-loop Marketing bridges the gap between Sales and Marketing. In this guest post from Director Ian Leadbetter, learn how Ruler Analytics uses ChartMogul to attribute revenue to marketing campaigns.

Many SaaS startups (including ChartMogul) offer their service at a discount to customers that are part of an incubator or accelerator which has become known as a startup program. Why should you consider creating a startup program for your business?

A handy PDF guide covering the core foundations of data literacy. How should you read a chart? What questions should you ask about data? Which average should you use? All this (and more) in a beautiful two-page guide.

Feedback culture doesn’t *just* happen. In startups feedback is rarely given focus from day one. So how can an established team nurture processes and attitudes towards feedback that make the difference between a desirable company and one you shouldn’t touch with a bargepole?

SaaS isn’t dying, it’s just maturing. And that’s just fine.

In a technology business, data is value. But at a time where “data-driven” decisions are a must, are we actually equipping people with adequate tools and knowledge to analyze and communicate in a data-literate way?

Emeric Ernoult is very familiar with the pain startups go through maintaining a strong presence on social media. He also believes it’s not going to get any easier. But with the right strategy and some carefully-considered metrics, there is a way forward! Dive into this full transcript of a recent SaaS Open Mic discussion between Ed and Emeric.

For most SaaS startups, there comes a point when expansion to new markets seems like the logical path to faster growth. Arun Mani is Managing Director for Freshdesk’s efforts in Europe, and his approach and philosophy towards this (and career growth in general) is something we should all pay attention to.

The recent launch of Subscribe With Amazon introduces the first subscription-only marketplace from one of the “big four” tech companies, and a vote of confidence in the future potential of consumer subscriptions. But what does it mean for subscription businesses and consumers?

The prospect of cash flow planning can be overwhelming for founders and those without experience in finance. We’ve put together this practical guide for founders, CEOs and business leaders, to help you understand the basics. We’ve also included a FREE Excel template for scenario planning!