Closed-loop Marketing bridges the gap between Sales and Marketing. In this guest post from Director Ian Leadbetter, learn how Ruler Analytics uses ChartMogul to attribute revenue to marketing campaigns.

Many SaaS startups (including ChartMogul) offer their service at a discount to customers that are part of an incubator or accelerator which has become known as a startup program. Why should you consider creating a startup program for your business?

A handy PDF guide covering the core foundations of data literacy. How should you read a chart? What questions should you ask about data? Which average should you use? All this (and more) in a beautiful two-page guide.

Feedback culture doesn’t *just* happen. In startups feedback is rarely given focus from day one. So how can an established team nurture processes and attitudes towards feedback that make the difference between a desirable company and one you shouldn’t touch with a bargepole?

SaaS isn’t dying, it’s just maturing. And that’s just fine.

In a technology business, data is value. But at a time where “data-driven” decisions are a must, are we actually equipping people with adequate tools and knowledge to analyze and communicate in a data-literate way?

Emeric Ernoult is very familiar with the pain startups go through maintaining a strong presence on social media. He also believes it’s not going to get any easier. But with the right strategy and some carefully-considered metrics, there is a way forward! Dive into this full transcript of a recent SaaS Open Mic discussion between Ed and Emeric.

For most SaaS startups, there comes a point when expansion to new markets seems like the logical path to faster growth. Arun Mani is Managing Director for Freshdesk’s efforts in Europe, and his approach and philosophy towards this (and career growth in general) is something we should all pay attention to.

The recent launch of Subscribe With Amazon introduces the first subscription-only marketplace from one of the “big four” tech companies, and a vote of confidence in the future potential of consumer subscriptions. But what does it mean for subscription businesses and consumers?

The prospect of cash flow planning can be overwhelming for founders and those without experience in finance. We’ve put together this practical guide for founders, CEOs and business leaders, to help you understand the basics. We’ve also included a FREE Excel template for scenario planning!

We’re very excited to announce our new Zuora integration! This integration delivers ChartMogul’s analytics platform for Zuora customers so that they can measure, understand, and grow their subscription business.

How anyone can re-shape their core business model while inspiring confidence in stakeholders, learning from customers and re-thinking their product offering from the ground up.

“The idea that things are consolidating is kind of nonsense.”

Plus 5 things you can implement to accelerate your users on their path towards awesomeness.

Whether by design or by chance, Zapier has found itself at the center of the unbundling of SaaS and rise of API-based solutions. Enabling code-free integrations between over 800 apps (including ChartMogul), it’s clear why this is the case — Zapier empowers employees across the world to scale their output and effectiveness to new levels. I spoke to Co-Founder and CEO Wade Foster to understand what made him pursue this way back in 2011.

WHMCSMod has just released an add-on to integrate WHMCS with ChartMogul. This add-on opens up ChartMogul’s analytics platform for WHMCS customers so that they can measure, understand and grow their subscription business.

Growing at a modest pace of 25% YOY, Ghost may not eat the world, but could certainly change it. How? Through transparency and openness in an age of growing confusion and exclusivity. Plus ChartMogul’s API.

Ev Williams and his team at Medium are placing a big bet on subscriptions as the future of content on the web, and how such content is monetized — and we should all pay close attention.

We’re excited to announce a partnership and product integration between ChartMogul and Visible, enabling customers of both platforms to quickly summarize and share their subscription metrics with investors and stakeholders.

Churned customers can represent a lot of sleeping MRR that is just waiting to be reactivated. With the right prioritization and low-effort strategies, you can stay top-of-mind for ex-customers and eventually encourage them to come back on board.