Making customer lifetime value more actionable

For businesses with a low customer count or without much historical churn data, the traditional customer lifetime value (LTV) formula can be unpredictable and produce results that fluctuate from one month to the next. Let’s look at why this is, plus a couple of alternative takes on LTV that could produce more actionable results.

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Improving customer feedback in SaaS with Canny

In this episode of SaaS Open Mic: How can businesses be better at gathering, analyzing and learning from customer feedback? I spoke to the founders of SaaS startup Canny who are building a business to do exactly that.

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6 fundamental questions for improving customer feedback

Putting customer feedback to work in your business means having well-defined frameworks for capturing, cataloging and analyzing input from your users. Effectively handling customer feedback is a vital ingredient in reducing churn for subscription businesses.

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How assumptions can kill your startup

Creating a culture of experimentation is critical to building a company with the ability to innovate. Without this, the everyday assumptions that are left unchecked can kill any creative thinking.

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Going global from day one with Unbabel CEO Vasco Pedro

Language is the final frontier for scaling SaaS. With English as a language dwindling on the web, the need for better localization is greater than ever. Listen to my chat with Vasco Pedro, Founder and CEO of Unbabel, a company tackling this very problem with both AI and human-powered systems.

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Check ChartMogul on the go with Numerics

We live in a mobile-first world, and many of our customers find themselves needing their subscription metrics outside of the office. ChartMogul customer Cynapse has come up with a solution for customers who want anywhere access to their most important metrics.

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Why B2B is finally investing in brand

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018?

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Announcing Mogul I/O

Join industry leaders as we share how subscription businesses can drive predictable business growth.

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