This week: How Blue Apron is struggling, how to think about category creation and practical advice for truly understanding who you’re selling to in SMB.

I sat down with Ulysses founder Max Seelemann to understand the thinking behind the company’s move to a subscription-based model in 2017 which made waves in the software industry.

Creating a culture of experimentation is critical to building a company with the ability to innovate. Without this, the everyday assumptions that are left unchecked can kill any creative thinking.

Great news! We’re bringing our popular SaaS Roundup newsletter to the ChartMogul blog. Now you can get your weekly dose of SaaS industry updates in whatever form suits you.

Data-driven companies are also goal-driven companies. ChartMogul is making it easy for companies to set, share and hit their goals with our latest feature.

Language is the final frontier for scaling SaaS. With English as a language dwindling on the web, the need for better localization is greater than ever. Listen to my chat with Vasco Pedro, Founder and CEO of Unbabel, a company tackling this very problem with both AI and human-powered systems.

We live in a mobile-first world, and many of our customers find themselves needing their subscription metrics outside of the office. ChartMogul customer Cynapse has come up with a solution for customers who want anywhere access to their most important metrics.

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018?

Learn how InsureSign — an e-signing solution for the insurance industry — uses ChartMogul to better understand revenue and get a detailed picture of sales performance.

Join industry leaders as we share how subscription businesses can drive predictable business growth.

PayKickstart merchants can now connect to the ChartMogul platform for powerful insights into their recurring revenue, subscription metrics, churn and customer lifecycle data.

How do you measure mobile app monetization in the context of subscription revenue?

Spotify’s recent F-1 filing is packed full of metrics and insights into both consumer subscriptions and the streaming music industry.

If you’re like me, you’ve got a lot of ideas. Some of them might get off the ground, others might stay permanently on the backburner — but eventually, one of those ideas might take flight, accidentally find traction with an audience and you wind up with a bunch of customers!

Welcome back to this new season of SaaS Open Mic! In this first episode I’m talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel — both strong proponents of a more holistic approach to modern SaaS marketing.

Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. Many people have since asked about the thinking behind this decision — so here it is.

A common request from our customers is to be able to push data from Segment to ChartMogul. Using Xplenty, it’s possible to achieve this, in addition to virtually any other data connection.

We’re excited to announce that our iTunes Connect integration is now available to all ChartMogul customers! Now you have a single source of truth for your web and iOS subscription metrics.

Highly successful SaaS businesses exhibit very strong customer expansion and as a result, negative churn. But it’s possible to dig deeper basic expansion rate to better understand how and when customers upgrade.

First came the race to 99 cents, then the rise of freemium and in-app purchase models. In 2016, Apple rolled out expanded support for the subscription model in iOS apps — suggesting that subscriptions were the future for publishers on the App Store. So what’s the state of play in 2018?