This week: An excellent “lessons learned” post from the team at Ghost, plus two important views on the role of product marketing in a modern business.

I spoke to Max about his experience with complete transparency at Buffer and how he managed to get his first paying customers for his side project PixelMe.

For businesses with a low customer count or without much historical churn data, the traditional customer lifetime value (LTV) formula can be unpredictable and produce results that fluctuate from one month to the next. Let’s look at why this is, plus a couple of alternative takes on LTV that could produce more actionable results.

Also: Bookings vs. billings in SaaS, Pipedrive CEO Timo Rein on making it big in the US all the way from Estonia

In this episode of SaaS Open Mic: How can businesses be better at gathering, analyzing and learning from customer feedback? I spoke to the founders of SaaS startup Canny who are building a business to do exactly that.

Putting customer feedback to work in your business means having well-defined frameworks for capturing, cataloging and analyzing input from your users. Effectively handling customer feedback is a vital ingredient in reducing churn for subscription businesses.

This week: Some excellent pricing lessons from First Round Capital, a framework for improving product quality and a three-headed unicorn.

In our second Mogul I/O roundup, we’re bringing you a rundown of the conversation and insights from our recent New York event panel, featuring Honey, Movable Ink, Vestwell and Insight Venture Partners.

Couldn’t make it to Mogul I/O San Francisco? Here’s your rundown of topics and insights from the evening, from some of the top thinkers in SaaS.

With this new integration, HappyFox and ChartMogul customers can empower their support team with relevant customer information, improving both the quality and speed of responses.

This week: How Blue Apron is struggling, how to think about category creation and practical advice for truly understanding who you’re selling to in SMB.

I sat down with Ulysses founder Max Seelemann to understand the thinking behind the company’s move to a subscription-based model in 2017 which made waves in the software industry.

Creating a culture of experimentation is critical to building a company with the ability to innovate. Without this, the everyday assumptions that are left unchecked can kill any creative thinking.

Great news! We’re bringing our popular SaaS Roundup newsletter to the ChartMogul blog. Now you can get your weekly dose of SaaS industry updates in whatever form suits you.

Data-driven companies are also goal-driven companies. ChartMogul is making it easy for companies to set, share and hit their goals with our latest feature.

Language is the final frontier for scaling SaaS. With English as a language dwindling on the web, the need for better localization is greater than ever. Listen to my chat with Vasco Pedro, Founder and CEO of Unbabel, a company tackling this very problem with both AI and human-powered systems.

We live in a mobile-first world, and many of our customers find themselves needing their subscription metrics outside of the office. ChartMogul customer Cynapse has come up with a solution for customers who want anywhere access to their most important metrics.

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018?

Learn how InsureSign — an e-signing solution for the insurance industry — uses ChartMogul to better understand revenue and get a detailed picture of sales performance.

Join industry leaders as we share how subscription businesses can drive predictable business growth.