A lesson in early-stage B2B growth
“You just have to think about what you really want to achieve with a side project…I really wanted to have a sort of laboratory to be able to experiment with ideas…”
Today really excited to share this conversation with Maxime Berthelot (@Maxberthelot). Maxime is Product Manager of Growth at Buffer and Co-Founder of PixelMe. If you follow the SaaS universe on Twitter you might have seen his inspiring tweets tracking PixelMe’s growth:
In less than 5 months we passed 3,000$ MRR and reached +61 NPS with our side project @pixelme, with the amazing @TomBenattar! and still using @ChartMogul the perfect analytics reporting tools 🙌🚀🔥
One more step toward my personal goal of having multiple sources of income! 💪 pic.twitter.com/bCeVGxk5fk
— maxime berthelot (@Maxberthelot) February 22, 2018
Max, along with his co-founders Tom Benattar (@TomBenattar) and Jérémie Doucy (@jdoucy), have done an incredible job of validating and launching their concept to the world — their approach to generating interest and initial signups is a textbook example of a low-budget growth strategy for B2B.
If you’re thinking about launching something new — whether a side project or a full-scale startup — there’s a lot you’ll learn from this story.
“Don’t think too much, and just go…if you want to, just start.”
Here are just a few of the questions I asked Maxime about his experience building and scaling products:
- How did you manage to validate your idea without writing code?
- How did you get those important first few paying customers?
- What’s your view on the radical transparency at both Buffer and PixelMe?
- How do you balance your time on PixelMe with your primary job?
Listen to the episode
As always, you can find this episode — along with previous ones — in your podcast player. Just search for “SaaS Open Mic”. If you enjoy it, please take a moment to leave us a review, it’d really help us reach a wider audience. Thank you!