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New Segmentation updates allow quicker insights into your data

The Segmentation features in ChartMogul see another set of updates today, helping you build customer segments with on-the-fly previews of different parameters.

Announcing the 2nd feature update to Segmentation

As always at ChartMogul, we’re constantly pushing to enhance the features of our platform and make it even easier to measure, understand and grow your subscription business. Today we’ve finished rolling out a 2nd small update to Segmentation in ChartMogul, which does exactly this.

Since its initial launch, many of our customers are now using Segmentation to see far beyond the global SaaS metrics for their business, and gathering insights which lead to a more informed growth strategy.

As a reminder, segments are created using a combination of parameters and values, e.g: “Marketing Channel”, “Sales Rep”, “City”.

Today, these segment parameters are populated with data using one of three methods:

  • Manually, in the ChartMogul UI
  • Automatically from Clearbit
  • From anywhere else, using the Enrichment API

Today you’ll see a couple of improvements to the way we present these parameters when you’re building your segments in ChartMogul — specifically for the industry parameters populated from Clearbit.

NEW: See parameter coverage across all customers

When you select a Clearbit parameter, you’ll see the coverage of that parameter in your customer base. i.e:

“What percentage of my customer records have a value for this parameter?”

NEW: See the value distribution for a parameter

When a Clearbit parameter is selected that has a discrete set of values, you’ll also see a preview of how many of your customers have each specific value. For example, selecting the state parameter now shows the number of customers in each state, before you even select one:

segment-insights

Both of these updates mean that you can more easily build and save segments that matter to you, by giving you quicker, relevant insights into customer data.

We hope you enjoy using these updates to Segmentation! There are more in the pipeline, so stay tuned for updates as always…

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