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SaaStr Annual was freaking awesome

SaaStr Annual is a new annual SaaS event hosted by Jason M. Lemkin‘s SaaStr organisation. The inaugural event was this past Thursday in San Francisco.  I’d been excited about SaaStr Annual for some time and it was my primary excuse to make the trip from Berlin and spend 10 days in San Francisco.

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Dig into your metrics with Data tables

Today we’re releasing a new feature we call Data tables. Data tables let you easily drill down into your metrics and see exactly what customer activity caused a particular change in your metrics.

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The Ultimate SaaS Metrics Cheat Sheet

Many people ask us for help understanding what all the SaaS metrics mean, why they’re useful and how they’re calculated. We thought we’d invest some time detailing the most important metrics for SaaS businesses into a two-page cheat sheet.

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Using ASP to benchmark your SaaS sales team

Average Sale Price (ASP) is an often overlooked metric in the world of SaaS metrics.  ARPU frequently comes up, but we feel ASP deserves more attention than it’s given. It’s especially useful as a way to measure the performance of your sales teams.

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How should you measure churn?

There’s no definitive formula for calculating your churn rate, but it’s useful to know which formula you’re using and how it works. It’s especially important as a key ingredient of calculating your Customer Lifetime Value (LTV) – which often influences what you’re prepared to spend on customer acquisition cost (CAC).

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The magic of quality feedback

Finally being able to show what we’ve built after many months of hard work is both a really exciting, and also nervous time – what if nobody likes or is interested in what we’ve made?  Luckily this wasn’t the case and we’ve been really motivated by all the positive responses we’ve had from our first real users since launching our private beta two weeks ago.

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Why we chose Berlin over London

Earlier this year my wife Michelle and I were living in Manila, Philippines – I’d been having an amazing time running Zendesk’s Asia business for the past three years. When I told a Canadian friend of mine, Stephen Jagger of PayrollHero, that we’d decided to move to Berlin he said something like “But why Berlin?  That’s so random!”

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ChartMogul Launches Beta

We’re very excited to announce that ChartMogul is now ready for beta testers. ChartMogul helps businesses calculate and understand their recurring revenue. This could be a SaaS, hosting provider or home delivery subscription – any type of company that has recurring revenue.

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