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SaaS Open Mic: Bjoern Zinssmeister, Founder of Ivyleads

Bjoern shares his experiences from the early YCombinator days, building dating software at Match, and the jump into founding his own SaaS business with a strong focus on design and user experience.

This week was the turn of Bjoern Zinssmeister to pick up the SaaS Open Mic. Bjoern is the founder of Ivyleads.co – a SaaS CRM tool to simplify the sales process for businesses.

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Ivyleads was created to simplify the process of tracking sales leads.

Bjoern, originally from Germany, moved to the U.S. early in his career to pursue a passion for tech products. We talked about a range of topics:

  • The power of an engineering-design skill set combination
  • The tech scene in Europe vs. the U.S.
  • The value of side projects
  • The growing awareness of good design and UX in enterprise products
  • Metrics for SaaS sales

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Listen to the full episode below, and subscribe to ChartMogul on Soundcloud to get each episode in your feed (stay tuned, iTunes is coming soon!).

Interested in picking up the SaaS Open Mic? If you have a SaaS business or an industry-related background with a story to tell, then we want to hear from you. Get in touch with us on Twitter.

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