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#b2b

The humble origins of SaaStock, Europe’s B2B SaaS conference

Humble origins have grand aspirations — and Alex Theuma’s vision for SaaStock is no different. Ed spoke with Alex about leaving B2B Sales to start an independent SaaS community, SaaScribe. SaaScribe’s success fostered plans for this great event, but launching a conference from scratch is far from easy.

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How should you measure churn?

There’s no definitive formula for calculating your churn rate, but it’s useful to know which formula you’re using and how it works. It’s especially important as a key ingredient of calculating your Customer Lifetime Value (LTV) – which often influences what you’re prepared to spend on customer acquisition cost (CAC).

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