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The Ultimate SaaS LTV Cheat Sheet

Customer Lifetime Value (LTV) for SaaS businesses is perhaps one of the most difficult metrics to calculate. Use our free cheat sheet to get to a reliable estimate, and get a better picture of the health of your business.

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Free Poster: The Anatomy of a SaaS Business

At ChartMogul we’re constantly thinking about how to visualize the SaaS industry and the structure of SaaS businesses – it’s always great to convey concepts in a highly visual way that stick in the mind of the reader. We like to put things on our office wall, too – and now so can you, with this free download!

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The Ultimate Guide to SaaS Customer Lifetime Value (LTV)

Most SaaS-savvy entrepreneurs will tell you that Customer Lifetime Value (or LTV) is something that you absolutely should be estimating, tracking and improving as one of your key focus metrics. But a big problem in this area is that with all of the material available on the topic, there’s no clear answer to the question of how you should be estimating or using LTV in your business (in fact, the usual answer is that it’s very specific to the characteristics of each business).

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