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#metrics

Which metrics validate a SaaS startup idea?

You should measure and evaluate the viability of your startup idea, but the traditional SaaS metrics won’t help you. We break down which measurements are useful, and which aren’t, at such an early stage.

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Geckoboard now offers ChartMogul integration

Geckoboard, a live dashboard software that helps businesses focus on KPIs, has released an integration with ChartMogul. Now Geckoboard customers can visualize their subscription metrics everywhere from the boardroom to the sales floor.

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Why Connect Ventures invests early in mission-driven founders

The Connect Ventures team certainly knows how to identify a passionate, product-driven business. Managing Partner Pietro Bezza spoke to Ed about how he sees the role of a product-focused, early stage VC in the SaaS space and the key qualities he really looks for in founders.

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Make Metrics Meaningful: how each team relates to MRR

Founders and executive teams all follow the vital business KPIs, of course. But how do other team members relate to over-arching metrics like MRR? Drawing the connection between individual contributions and MRR helps each employee understand their impact and create a data-driven culture.

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The Quantified SaaS

Leaders of SaaS businesses make numerous decisions every day. Just how many of them are based on metrics, numbers, and measurements?

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Early SaaS growth and the path to $20M ARR

We sat down with Nikos Moraitakis, CEO of Workable, to get his view on starting a SaaS company — and what it takes to scale to $20million ARR. Pricing? Guess work. Customers? Satisfaction before profit. Metrics? Well… it’s all in the interpretation.

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SaaS Q&A: How do you deal with Happy Churn?

Happy Churn – The good kind of churn? The name would suggest so, but the reality is that Happy Churn can cause significant issues when it comes to growing your SaaS business. Consider it a red flag for some bigger underlying problems.

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SaaS Quick Ratio: How efficient is your growth?

SaaS Quick Ratio is a great litmus test to check on your startup’s revenue growth trajectory. Is your growth as efficient and aerodynamic as possible, or are you trying to fly with an ever-widening parachute tailing you?

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Everything you need to know about CMRR

You might have seen VCs and others in the SaaS space mention the CMRR metric. Here’s a quick rundown of what it means, how it can be useful in a SaaS business, as well as some cautionary advice.

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Growbots CEO: Metrics for Sales Emails & Cold Mailing

There’s a set of metrics for emails which immediately comes to mind when thinking about measuring this channel. But there’s a clear difference between sales and marketing emails. At Growbots, we make a living out of cold mailing, so let me underline some key metric(s).

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