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#saas q&a

How should I handle churned customers?

Churned customers can represent a lot of sleeping MRR that is just waiting to be reactivated. With the right prioritization and low-effort strategies, you can stay top-of-mind for ex-customers and eventually encourage them to come back on board.

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Which metrics validate a SaaS startup idea?

You should measure and evaluate the viability of your startup idea, but the traditional SaaS metrics won’t help you. We break down which measurements are useful, and which aren’t, at such an early stage.

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What do investors look for in a SaaS startup?

Investor focus varies, but a handful of company qualities are important across the board. We answer this common question with lessons from a panel of VCs at SaaStock, an in-depth interview with Connect Ventures managing partner Pietro Bezza, insight from David Skok, and more.

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What’s the best onboarding plan for B2B SaaS?

Customer onboarding for B2B SaaS can take a variety of different forms with a variety of different content. But there are some grounding principles and key tactics that you should definitely consider incorporating into your own user onboarding process.

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How do you pitch value to a potential customer?

Pitching is often viewed as an art that requires a deep knowledge of psychology, language and empathy for success. While a few people seem to have a natural ability to quickly get on the same level as an audience and lead them through a well-structured, paced pitch, for most of us it’s a case of “Do it a million times until you find a way to increase your success rate”.

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SaaS Q&A: What is the best way to build a product roadmap?

Faced with feature requests from inside and outside the company, Product’s job is to not only devise solutions but also prioritize them in a way that achieves company objectives. Here is some advice on how to gear your product roadmap based on your company’s stage of growth.

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SaaS Q&A: How can I give a better product demo?

When designing a product demo, it’s easy to think “the more, the better.” The more features, use cases, and information you share, the more captivating for a potential buyer, right? Not really. Here are some best practices for executing a focused, effective product demo.

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SaaS Q&A: What opportunities are there in 2016 & beyond?

It’s a great time to be building a SaaS business. The space is changing, technology is changing to enable us to do more with less, at larger scale. Here are some opportunities to look out for over the next couple of years, that we’ve already seen hints of today.

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