To give you a comprehensive overview of LTV for SaaS, we’ve compiled The Ultimate Guide to SaaS Customer Lifetime Value on Slideshare. It covers many aspects of estimating LTV for your business, and offers choices when it comes to accounting for Customer Churn Rate, and other common traits of a SaaS business.
As always, we’d like to thank many of the thought leaders on this topic, all of whom contribute great value to the domain. Particularly Tomasz Tungaz, Christoph Janz and David Skok for his excellent SaaS Metrics 2.0 definitions piece.
Want this guide as an extended, downloadable PDF? Get it here for free!