Here’s a conversation I’ve been excited to bring you for a long time. Zapier is a highly innovative company in many ways — from distributed employees to a distinct lack of large funding — yet CEO Wade Foster takes a pragmatic, practical approach to growing the business.
So how Zapier go from a bootstrapped product with a handful of integrations to the “glue” that so many businesses rely on save hours of time and connect the increasing number of platforms in their workflow stack?
Zapier: The facts
- Founded 2011
- YCombinator S12 alum
- >1M registered users
- 800+ integrated apps
- ~25K paying customers
- >35 employees
- 100% remote employee base
- Cashflow positive for over 2 years
- Only raised $1M
Listen to the episode
“The toughest thing in remote [companies] is when knowledge is hidden, so try not to hide what you know.”
In this chat we cover a wealth of topics, including:
- How the company was started
- Was the rise of unbundled web services something Wade saw early on?
- What are the challenges in building a business on top of other platforms, relying on partnerships?
- How Wade “brute-forced” growth of the Zapier platform in the early days
- How the team approach Marketing a product that’s not inherently visual, and is effectively “invisible” once set up?
- Whether the Freemium model is critical for the growth of Zapier
- What kind of metrics they use internally to measure the success of Zapier
- What the team consider their “compass metric”
…And a lot more, of course! Listen to the full episode below.
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